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My 3 core values
Human creativity can sometime save the world, other times it will make people's daily lives easier and better so they can focus on what they care about.
Or it can create the worst nightmares if our ethical compass or sense of service are missing.
1
Service
Good design literally saves and transforms lives when in tune with the people we serve.
2
Ethics
Ethical Design does not lie, does not fool, does not hurt, exclude or abuse in any way.
3
Meaning and Purpose
Design that matters is there when we need it and invisible when we don’t. It changes lives.
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