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I help connect
• Unique product features, relevant to a target market,,
• Experiences that bring them to life with minimum friction,, with
• A strategy of how to achieve this.
Portfolio Highlights
Both as hands on Designer and as a Manager overseeing multiple lines of products
Storyboarding | Vision
Demandware
The Marketer's Journey
Salesforce Commerce Cloud
UX Leadership Pillars
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Design Ops
Productivity, tools, analytics: tools to perform well as a team
Insight Driven Design
Insights come from various sources but all contribute to design decisions.
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Customer Engagement
It should be established by now that feedback from your target audience is critical to a product success.
Team Engagement
Coaching, feedback, career path: the many ways to lead and mentor with empathy.
UX Philosophy and Strategy Tools
The 3 legged stool
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UX engages with Product Managers and Developers as peers.
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It participates in the decision process as a partner.
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Its role has evolved from service to partnership.
The UX ideation toolkit
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Supports communication with stakeholders in business and engineering
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Aligns and supports problem solving
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Creates a shared team understanding
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Supports organizing and planning product backlogs and roadmaps
UX Advisory Board
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Brings together a cross functional group of stakeholders with various perspectives
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Tracks UX status, wins and challenges
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Enables recurring communication on priorities and problem solving
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Supports strategic planning (e.g. Design Systems, component framework).
Contact me with any challenge in product design and exploring GPT assistants
gilbertehoubart [at] gmail [dot] com